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Successful incentive programs achieve the desired objective by awarding for measurable and attainable individual accomplishment, team contribution, and competitive effort. Company goals translate into sales incentive program goals and these are effectively translated into meaningful personal goals for each participant.
Goals must:
- Directly reflect your Sales and Marketing and/or profit objectives
- Include sales productivity targets
- Be attainable, measurable, and easily understandable
The type of incentive program that you roll out is dependent upon what behavior you are trying to influence. Sales are one company incentive area, but company incentive programs can also have a demonstrable influence on all employees in any department: attendance, safety, sales, referral, recruitment, employee suggestion, customer service, etc.
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We can categorize the incentive programs as either a Sales &
Incentive Reward function or an Employee Incentive/Recognition function. You can have one umbrella program that branches into two separate programs; one for direct, Retail and Dealer channel sales people, the other for all of your company employees.
Sales Incentive programs are geared primarily toward the direct and indirect channels of product distribution and tend to involve those entities responsible for moving the products through those channels. Program participants are most often direct and indirect
dealers, sales people and sales managers, but can also include other non-employees, such as customers, distributors, or manufacturing rep firms where the sponsoring company is attempting to gain market share or increase sales through these parties.
Employee Incentive & Recognition programs are focused on a
company's most valuable asset: its people. The participants are under the direct influence of the
company's policies and procedures, so these programs tend to be focused on modifying employee behavior to meet certain internal objectives. Goal achievement in customer service, training, accounts receivable, safety, or adopting a recommendation through the employee suggestion box can all benefit the company and are all measurable within the employee recognition program.
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Why Goalkeeper's Incentive Award Programs Are Unique
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Goalkeeper Admin Interface
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Measuring the
ROI of Sales Incentive Programs
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Goalkeeper Features |
Supercharge your direct and indirect sales reps to sell for you. Boost sales 20 - 40%. Review results by sales
person, by team, by region, by territory, by product and by partner, 24 x 7. Generate significantly more sales with
Goalkeeper's proven online sales incentive programs.
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It does not cost much to keep employees happy. Employee recognition, motivation and enthusiasm lead to business success. Improve company results by recognizing and rewarding your
company's over-achievers and top-performers. Build high-level performance by improving
employee's enthusiasm and job satisfaction levels. Motivate them to become top-performers.
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Goalkeeper will help you formulate and execute a plan to increase channel,
dealer, and partner sales by 20- 40%. We will work with you to create the right channel program and communications vehicle to immediately boost sales.
Goalkeeper's expertise has helped companies like IBM, USA Datanet, ELAN Home Systems, AT&T and others increase their number of
dealer and channel participation and the revenue derived from their channel partners.
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Create more brand identity and loyalty. Generate more customer referrals by rewarding customers for their loyalty and help in attracting new customers. Motivate your customers to buy more from you. Treat them with incentives and they will market for you. Do it all with Goalkeeper's powerful online Customer Loyalty programs.
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